Last night's shoot went well for K-Swiss featuring music from AD Grand, athlete model Lashanda Ingram, Model Ariana Reed, and KRB Fitness owner Kelly Burke. I decided to go for a scaled down gritty look. Since the theme of the shoot is GRIND and working hard, I used the natural light from outside and the fluorescent lighting inside. The models were really working out, building a sweat, and enjoying the process.
I plan to edit the spot down to a 30 seconds. I will also put in more digital noise, over saturate the colors so that the red shoes POP, and introduce a transition effect. This will be fun.
Wide angle shot to show off shoe and testing color palette.
I didn't adjust any colors in this picture. I will compare this to the other color palette to see what feels better.